# 10 Principles to Guide Your Pottery Brand

A lot of potters decide to sell their work at some point. Many are really good at making pots but turning that into a successful pottery business is hard work. The following resources will help you consider many aspects of running a pottery business.

## Articles

- [Should a Potter Create a Brand?](/content/should-a-potter-create-a-brand/index.html)
- [A Giant List of 75 Pottery Ideas for Digital Content](/content/pottery-ideas-for-digital-content/index.html)
- [Finding Opportunities (to Promote Handmade Pottery)](/content/finding-opportunities-to-promote-handmade-pottery/index.html)
- [13 Things to Consider While Pricing Pots](/content/pricing-pots/index.html)

## Courses

- [Pottery Branding: A Crash Course](/content/courses/pottery-branding-crash-course/index.html)

An introductory course to help you start building a brand for your pottery or ceramics.

[Learn More](/content/courses/pottery-branding-crash-course/index.html)

## Podcasts

Podcast episodes that are mostly about running a pottery business.

- [026 – Your Market / Customers](/content/podcast/finding-your-market-customers/index.html)
- [025 – Business Tips and Advice](/content/podcast/025-best-business-tip-advice/index.html)
- [015 – How to Price Your Pots](/content/podcast/015-price-pots/index.html)

## Downloads

Free: Branding Cheat Sheet  
[Download Now!](/content/?sdm_process_download=1&download_id=17092 "Free: Branding Cheat Sheet"/index.html)

## Other Pottery Resources

Did you know there are [other parts to being a potter](/content/learn-and-grow/index.html) than selling pots? Find resources about [making pottery](/content/learn-and-grow/making-pottery/index.html) or view a great [guide for beginners](https://potterymakinginfo.com/pottery-making/) to learn how to make pottery. You can also about living a [fulfilling studio life](/content/learn-and-grow/studio-life/index.html) too!